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Frankly, an online program costs less to run than a print
catalogue. In the past companies have relied on 4 color catalogues to
distribute to employees or associates. Not only does the company incur the cost
of printing, but mailing and distribution as well. With rapid change in product
features and specifications, many catalogues are out of date when they go to
press. Here are some other reasons to go online with your next promotion.
Greater Product Variety: The
product merchandise provided is part of our exclusive database of brand name
merchandise. The products have been selected to reach across a broad base of
consumer products with one idea in mind -" Something
to motivate everyone" and encourage maximum participation to
achieve greater results. The basic silver program offers 150 products and the
others go up to 500 products. A promotion can have more products published at a
website for a fraction of the cost of printing catalogues and distribution. A
program or promotion can start small and grow at a fraction of the cost
compared to print programs.
Accessibility: Nearly 70% of
employees at Fortune 2,000 companies have access to the Internet. This number
is expected to increase to 90% within two years. An additional 14% have
Internet access at home. Participants can access online accounts 24/7 to check
their point balances, target their reward, and finally shop the web catalogue.
Note: DI will assist any participant that does not have access by
accepting redemptions over the phone through our customer service
department.
Communication: Product
information is automatically updated as DI receives the information from the
manufacturers. In addition, changes in the promotion or policy changes can be
easily communicated to all participants via the web, without incurring
additional reprint or distribution costs. Promotional dollars can be directed
to the rewards - a win-win for management and participants. Participants can
instantly get updates on their point totals or position in the contest.
Management time is not wasted communicating individually with participants.
This is particularly important in larger programs.
Product Information: In
today's 'just in time marketplace' product changes and upgrades are a constant.
These changes can be made readily available to participants, providing them
with all current information regarding the products they wish to order.
Participant expectations are fulfilled because the product information is
current and up to date.
Administration: Every aspect
of your promotion is in one place - at the website. Enrollment, communication,
data management, and reporting are available with the click of a mouse. That is
why managers have said to us " This is the easiest promotion I have ever run".
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