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The Digital Incentive website was designed to make motivational
programs easy to set up and manage. The site is integrated to take brand name
incentive products from our database to your company store with digital speed.
Thus we take the hassle out of design and allow you to focus more of your
energies on other responsibilities. Below are some helpful tips on using this
site to design a program.
Define Program Objectives and Levels:
In the future, we will be adding tools to this site to help you plan and budget
your next promotion. Currently, however, the site will provide you with exact
delivered costs for your merchandise reward selections. While prices
do vary for different products, we have grouped them into different price level
categories to assist in budget management. In short, we use a cost average
approach. After setting the product levels and average cost, individual
objectives or 'Goalposts" can be set for the participants. Product redemptions
vary in different promotions depending on the participants, but using a cost
average approach provides cost control while offering product
variety.
Define Points: For the most
part the stores are 'point based' which works for most programs. However, if
you wish a text description, such as, anniversary dates for an Employee
Recognition award program, we can assist. All products in the database have
been pre-assigned points starting with 250 points for the first level of
products. You can use this number or choose a multiplier to use larger point
totals. If you choose a multiplier factor, this multiple must be used in all
categories. (10 x 250 =2500 points)
Select Website Design: We
have developed several 'template' designs for different promotions to provide a
professional looking website without the
expense of custom design. The company stores will also allow for text changes
to update participants on news or changes in the their program. These templates
have proven successful for many promotions, but if you require a custom design
please contact us and we will quote on the project.
Define Product Mix: We have
designed turnkey product web catalogs based on our experiences with other programs.
These product catalogs offer a wide variety of product to encourage maximum
engagement. They have been successful for many promotions. However, if you or
your staff would like to custom design a product mix you can do so.
Kick off -- Go live: For
sales incentives and some promotions, we recommend planning a projected
start date and conclusion date. DI
can then make certain you are live for the kickoff and the site can be offline
when the program is complete, to minimize hosting costs. Please allow extra
time in your planning for program customization.
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